ANNOUNCEMENT 19th June 2024

Aceik Wins Travel and Tourism Award for Visit Brisbane at the 2024 Australian Web Awards!

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We are thrilled to announce that Aceik has won the Travel and Tourism category for Visit Brisbane at the 2024 Australian Web Awards!

The Australian Web Awards celebrate the best in Australian digital work. Their mission is to strengthen and promote Australia's web industry by championing best practice standards, recognising excellence, and nurturing talent. The Travel and Tourism category focuses on digital work that improves customer experience, boosts sales or bookings, and attracts visitors to specific areas.

The Visit Brisbane website, delivered by Aceik in partnership with the Brisbane Economic Development Agency (BEDA), is designed to promote Brisbane as a destination for visitors, businesses, students and major event organisers. This comprehensive project involved a complete redesign and reimagining of BEDA’s key digital properties, including a Sitecore platform rebuild, to bring the vibrant destination of Brisbane to life through their new brand.

“I am so proud of the BEDA/Aceik partnership and dynamic, collaborative team approach that made this happen!” - Lauren Boustead, Senior Manager, Digital Platforms & Performance, BEDA
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The combined Aceik and BEDA teams created an immersive digital experience, allowing visitors to explore everything Brisbane and the surrounding regions offer. Since launching the new site in April 2023, the Visit Brisbane website has entertained millions of visitors from around the globe.

The Visit Brisbane website boasts exceptional performance and a rich user experience. The content integration is driven by a flexible and scalable headless architecture, which will continue to develop in the coming years. The website now outperforms interstate competitors across Site Performance, Accessibility, SEO, and Best Practices by at least 10%, contributing to the city achieving record overnight visitor expenditure of $7.2 billion in the year ending September 2023.

"The reimagining of brand Brisbane online was just as much about championing a world-class destination to visit, live, work and invest as it was architecting a solution that delivered significant business outcomes. We aim to be recognised in the market for these efforts, making this award particularly rewarding. Beyond the compelling results attained, this recognition underscores the thorough care for the craft our team takes immense pride in." - Brett de Niese, Aceik CEO

In addition to winning the Travel and Tourism category, the Visit Brisbane website was also a finalist in two other categories at the Australian Web Awards: Headless Architecture and Government. Moreover, it received an honourable mention in the Sitecore Experience Award 2023.

This award is a testament to the dedication and talent of the Aceik and its partnership with the BEDA team, who work tirelessly to drive sustainable economic growth for Brisbane.

“I am incredibly proud of the team with our new Visit Brisbane website winning in the Travel and Tourism category at the Australian Web Awards! A huge congratulations to the entire team at Brisbane Economic Development Agency and our partners at Aceik.” - Callum Wood, General Manager, Marketing, BEDA

Aceik and BEDA wish to extend their congratulations to all the finalists and a big thank you to the judges and the Australian Web Industry Association (AWIA) for recognising and supporting the best work and talent in the web industry.