It’s bigger than Ben Hur!
It’s the new black!
Generative AI is a thing. A big, big, big thing - and it's sitting behind the most explosive technology growth in history.
The technology has gone from a newborn to literally taking the world by storm in what seems like a matter of weeks. Here are a couple of stats that blow the hair back, and remind me of the good old days of the emergent internet:
So, yeah, big. 100 million users in 40 days!
Bill Gates – "AI is as fundamental as the creation of the microprocessor, the personal computer, the internet, and the mobile phone."
What does this all mean in the broader world of Digital Experience, and specifically how can Sitecore owners jump onboard?
The biggest mistake is to simply think of Generative AI as some kind of automated copywriter on steroids. It’s much, much more than that.
The following table outlines that gen AI has a place across the DX/marketer lifecycle. I tend to think of where it fits across 3 buckets:
Assistive is pretty much what everyone thinks about when they think about content. All that is true – inside Sitecore, or Content Hub you can generate text, images, video and all that stuff. The video will look a bit (ok, a lot) weird though – best to wait a month or two for that to look photo-real. 😉
What people don’t realise is that ChatGPT can help with taxonomy and metadata among a myriad of other Sitecore admin and page creation tasks.
Here are some examples:
Discoverability means, essentially, that search will never be the same again. It’s had the same user paradigm forever – i.e., user types in search terms and out pops a list. He who has the best list, wins. All that changes when the tool is able to learn about you and remember your preferences and the preferences of people just like you and is able to carry on search refinement in a real-time conversation. That is huge, and it is why Microsoft, Google and other planet-makers are madly competing to win this race.
Your site search will never be the same again. Given search is right up there in web site complaint-land, that’s a good thing.
Experiential is where the DX rubber hits the road.
Some common use cases include:
Recently Zapier announced that they have a ChatGPT integration with Google Analytics. This introduces the following:
So, far from just being a curio that generates text and pics Generative AI will revolutionise DX.
I’ll finish with a statement from Sitecore.
"Sitecore is committed to enabling integration to Microsoft Azure OpenAI Service, which will enable marketers the ability to integrate Generative AI functionality into their Sitecore-powered martech stack to supercharge efficiency, personalization, and content production at scale across Sitecore’s entire range of composable solutions."
Look over your shoulder, that’s a mighty big wave brewing…it’s time to start paddling.
Aceik recently hosted a webinar on how Sitecore can help you to revolutionise your digital experience by integrating ChatGPT and generative AI.