This blog post title borrows from the name of a series of Sitecore events that were held in Sydney and Melbourne during November 2022. The events were designed as a smaller, more informal version of Symposium. Presentations covered:
It was great to see a focus throughout on customer experience, including topics of data-driven marketing, and privacy and personalisation, all whilst delivering on business outcomes. These are all topics of interest to me.
What follows below is a collection of my notes and reflections.
Thanks to the Uber and Amazon’s of the world, our customers expect fast, frictionless, and flawless experiences. All commercial businesses are under this increasing pressure to transform the experience they can offer. Very few brands can fully meet their customers expectation. This creates an opportunity for businesses that can ‘get it right’. To get it right, transformation is required across 3 dimensions – people, technology, and strategy.
Enter 'composable' – an approach that addresses the technology and strategy elements in a significant way. A composable approach enables you to adjust your technology in a fast and flexible way. The Gartner quote doing the rounds indicates that those with a composable strategy can expect an 80% faster speed to market for new features. A composable strategy also allows the flexibility to pick and choose the combination of solutions that are right for the unique characteristics of each business.
Dave O’Flanagan, Sitecore’s Chief Product Officer, spoke in some detail on Sitecore’s composable strategy. He acknowledged the challenge of keeping up with Sitecore over the last little while as it has expanded the breadth of its product offering. Sitecore itself has also struggled at times to effectively communicate its strategy.
The big idea is that Sitecore has built its composable DXP as a broad suite of capabilities based on a combination of product acquisitions and new product development. The acquisition strategy was to build a differentiated composable proposition based on products that were ‘born composable’, like Boxever. Essentially, Sitecore’s current composable DXP is an unbundling and expansion of its previous all-in-one platform approach. Sitecore is now pretty bought in to composable – it bought 4 companies to prove it!
According to Dave, Sitecore is committed to delivering composable products that can work standalone, or, operate as friendly-neighbours in a mixed technology and vendor ecosystem. The aspiration is that each product can compete for best-of-breed in its each product category, as well as work very well together as an integrated stack. The reality is that few businesses are faced with a martech greenfield, and so Sitecore is positioning itself to be able to offer options to all.
It’s not all composable though. Sitecore continues to invest in its all-in-one XP platform. Release planning for version 10.4 is underway. Dave reiterated that this platform offering remains part of Sitecore’s strategy for similar reasons to the above, as it provides an alternative offering for customers that can’t go composable. For example, there are industries and geographies that cannot at this point utilise a public cloud offering.
In the spirit of keeping things simple, Sitecore has simplified its composable offering into 3 clouds: Content, Engagement and Commerce. You can read more about that here. Sitecore’s ambition in this space is to be the #1 leader in content, and a disruptor in engagement and commerce clouds.
A focus on content products remains the core and centre of Sitecore. Sitecore intends to continue to be best known for its market-leading CMS, but also wants to offer comprehensive end-to-end content products. Content experience is the customer experience, after all. 3 of the 4 new product announcements related to the Content cloud offering.
A few final notes on where Sitecore is going. Sitecore’s key product investment areas are in improving product performance, cost-effectiveness, and privacy and security.
The composable DXP strategy will require strategic decisions about where to unify and integrate their products where it adds value, whilst maintaining a commitment to an overarching composable approach. A good example of this is the introduction of a unified tracking capability via a single script for all Sitecore products.
There are initial steps underway to re-architect Sitecore Forms into a headless cloud offering
Sitecore pricing model has been redefined, but not made public yet. The model should feature more usage-based pricing bundled into tiers. More information to come.