Aceik Welcomes Troy Muir as Director of Digital Strategy
Photo by Nikola Janev
We're thrilled to announce that Troy Muir has joined Aceik as our new Director of Digital Strategy. Troy comes to Aceik after leading significant digital transformations at renowned organisations like Coles/flybuys, Movember, and The Heart Foundation. His extensive experience spans Digital Experience Platform (DXP) strategy, composable architecture, 1:1 personalisation, marketing automation, generative AI, and innovative product management.
Troy is also a highly regarded contributor and speaker within Australia's vibrant Martech community, notably through his involvement with The Martech Weekly.
This appointment comes at a pivotal moment for enterprise brands, who face intensifying competition from agile, composable-first disruptors. Troy's role will be pivotal in helping Aceik's clients move faster and smarter–delivering meaningful customer experiences and measurable business outcomes.
Troy Muir, Digital Strategy Director, Aceik:
“Enterprises are feeling a new kind of pressure: venture-backed start-ups and insurgent brands can now roll out billion-dollar funded, API-first tech stacks and powerful AI experiences on day one. To keep the lead, brands need more than another platform—they need to be considering composable architecture and a strategic innovation mindset that lets them move faster than those disruptors. Aceik’s heritage in Sitecore gives us the enterprise foundation credibility, and our growing DXP practice gives us the flexibility to future-proof clients against challengers that haven’t even been founded yet.”
Working closely with Tayla Eddy, our Digital Strategy & Growth Specialist, Troy will expand Aceik's strategic service offerings across key growth areas, including personalisation, customer experience orchestration, strategic research, content operations, and composable tech strategies.
Brett de Niese, Chief Executive Officer, Aceik:
“Troy pairs hands-on global enterprise experience with a clear vision of how emerging technologies and shifts in consumer expectations will reshape the market. His arrival means our clients gain a strategic partner who can translate hype into actionable strategy, empowering them to out-innovate the agile newcomers nipping at their heels. Together with Tayla Eddy and our award-winning team, Troy will ensure Aceik continues to be the premium partner for organisations that refuse to be overtaken.”
Aceik has consistently been at the forefront of tech-enabled experiences. With Troy now onboard, we're doubling down on our commitment to helping future-focused brands win in the rapidly evolving digital landscape.
Stay tuned–this is just the beginning of an exciting new chapter at Aceik.
Curious about what this means for your brand? Let’s chat about how Aceik can help you stay ahead.