Brisbane Economic Development Agency (BEDA) required a rebuild and consolidation of its four main websites: Visit Brisbane, Choose Brisbane, Brisbane Event Planner and the main Brisbane Economic Development Agency website. The new websites needed to rival domestic and international destination sites, improve and simplify authoring and administration and take advantage of Sitecore's personalisation capability from day one.
To modernise a tired digital presence both in terms of platform/build as well as the user experience. The BEDA suite of websites no longer represented Brisbane as a destination of choice, or the work that BEDA does to promote it.
A new brand and the need to upgrade to a new version of Sitecore presented the opportunity to completely reinvent BEDA’s digital presence.
Design & UX
Building a strategic relationship with key stakeholders from day 1
Deep user lead discovery to establish UX direction
Behaviour based and user led
Bottom up IA approach focused on understanding true organic and targeted user journeys
Iterative and sprint based approach to ensure continual improvement between Lo-fidelity to Hi-fidelity
Technical / Delivery
Understanding and optimising for the various required data sources and integrations including ATDW
Implemented a headless approach
Multi site theming to improve authoring efficiency across all three new websites
Reusable components and composable pages across all three new websites
Optimisation / Strategy
Followed Sitecore SBOS methodology
UX lead discovery
A focused and lean workshop lead UX deep diver into the BEDA, both business and user needs, asking a lot of Who and Why questions…
2 days of workshops with key stakeholders to identify behavioural personas and key journey maps and early scope and personalisation opportunities
Capture of blue sky thinking for future roadmap
Content audit across all sites to establish a consolidated IA
Established a draft IA and validated through user testing
Lo-fidelity designs used to iterate and refine scope
Hi-fidelity realisation of the new BEDA brand across three domains
Showcase driven approach was used to rollout the final design detail and refine the final Hi-fidelity design system
Build (tech and delivery)
Agile sprint based delivery
Sprint based showcases and testing iterations
Full QA and UAT release cycles
2 workshops with key stakeholders to map out strategic framework, engagement value scale, taxonomies, profiles, campaigns, and testing and personalisation tactics.
Implemented a suite of ‘quick win’ tactics to build capability, prove results and get buy-in to always-on ongoing optimisation
Also, rebuild analytics framework as part of migration from UA to GA4, with great results.
We delivered a cutting edge implementation of BEDAs new ‘Brisbane’ brand across a multi-theme, multi-site solution that empowers content authors and takes advantage of the power or personalisation from day one.
Senior Manager, Digital Platforms & Performance