Haventec is a fast-growing digital privacy company, offering their clients solutions for safe authentication and personal data storage. Haventec approached us asking for a new website to support the ramping up of their sales and marketing activities. Above all, Haventec sought to make their brand more human, and reinforce their belief that digital privacy is great for business.
Before addressing Haventec’s website, we identified that we first needed to re-invent their brand from the ground up. Given their rapid growth, Haventec had outgrown the start-up brand language that had taken them to this point.
Through a series of workshops and engagements, with the full executive team, we took Haventec on the journey of creating a new brand that spoke directly to their target audience - bringing to life a new human-centered message.
By combining crafted typography with natural colours and imagery, we also worked with the team to develop a new tone of voice for the brand that put the way we speak to each other ahead of the previous reliance on jargon and verbose technical information.
The end result, is that, we have helped to craft a brand that showcases the human side of an otherwise deeply technical product.
Continuing from our brand refresh, we worked closely with the Haventec team to design a website that could support their planned marketing activities. The key objectives of the site were to communicate the benefits of Haventec’s product offering to identified key audiences, and to drive leads to book a demo with the Haventec sales team.
Chief Growth Officer @ Haventec
Delivered on Umbraco Cloud
We chose Umbraco Cloud for this project given Haventec’s requirements to get a simple marketing website live within a tight deadline. Umbraco Cloud also offered streamlined support and maintenance, automatic updates and security patches, a simple to use interface for content management, and will enable Haventec to take a composable approach to their platform as their sales and marketing needs grow in the future.