Transforming CSR’s website experience with Sitecore XMC
When challenges with a previous vendor slowed progress, CSR and Aceik came together to reset momentum and drive the website transformation with renewed direction.
The brief
To power the next phase of digital growth, CSR and Aceik partnered to stabilise and complete the Sitecore XM Cloud migration, establishing a scalable foundation to support a seamless multi-brand digital experience across regions.
SECTOR
- Building and Construction
Services
- UX - Design Systems Implementation
- BED
- FED
- Delivery & Support
- Training
Tech stack
- Sitecore Experience Manager Cloud (XMC)
- Headless Architecture (Vercel)
- Next.js
- React
- Storybook + Chromatic
The Challenge
With its Sitecore XMC migration partially delivered by a previous vendor, CSR faced unresolved technical issues and platform instability that impacted performance and stakeholder confidence.
Key challenges included:
- Incomplete and underperforming components
- Technical inconsistencies impacting platform reliability
- The need to regain momentum and ensure scalability
In December 2024, Aceik was brought in to review the current state, finalise the Phase 1 build across four key sites, and establish a strong foundation for future stages of the program.
The Approach
Technical remediation
As part of the remediation process, Aceik conducted a comprehensive review of the existing implementation, identifying and prioritising key technical issues.
To future-proof the solution, we also recommended shifting from a multi-theme, single-site model to a scalable multi-head architecture – enabling greater maintainability and brand flexibility.
Phase One Website Build
Following the technical remediation, CSR and Aceik successfully launched CSR’s new corporate websites in Australia and New Zealand as well as new websites for the Gyprock and PGH Bricks brands.
This included:
- Reimplemented 64 components and 16 page templates using atomic design methodology to enhance flexibility and reusability
- Refactored code and content architecture to align with Aceik best practices and ensure long-term maintainability
- Building sites using standardised patterns to enable fast theming and rollout of future brand websites
- Structuring the architecture to support fast, cost-effective expansion of the brand ecosystem
- Integrated Sitecore XM Cloud with CSR’s third-party DAM for streamlined asset management
- Developed global CSR menus to facilitate better navigation between CSR’s network of sub-brand websites
- Implemented a multi-filter map view with embedded search to help users locate CSR product suppliers across regions
- Developed integrations with key CSR line-of-business systems to surface product data, enable branch location mapping, and support dynamic forms
- Configured Sitecore Search with multiple data sources, including website content, store locations, CRM product data, and technical documents from the DAM
- Embedded smart search functionality across key pages to deliver relevant, personalised content recommendations
Training, Support and Handover
To empower CSR’s internal teams, CSR and Aceik worked together to deliver comprehensive documentation, ad-hoc content authoring support and targeted training covering all new components and templates and to enable better user acceptance.
This included concise quick-reference guides, focused sessions for each major feature set, and detailed component-level documentation – ensuring CSR’s team is fully equipped to confidently manage and expand the platform in future.
One-Team Approach
From defining functional requirements through to content entry and user acceptance, CSR’s BA and Marketing teams collaborated as one with Aceik to bring CSR’s vision to life.
CSR’s IT team also partnered closely with Aceik’s developers to strengthen the underlying architecture and API-driven integrations powering the bespoke website components.
Impact
With the successful Phase 1 launch of csr.com.au, csr.co.nz, gyprock.com.au, and pghbricks.com.au, CSR now benefits from a robust, scalable Sitecore XM Cloud platform that seamlessly supports multiple brands across regions.
Within the first two weeks following launch, key results include:
- All four sites experienced improvements in SEO rankings (up to +69%) enhancing their overall discoverability.
- Site Health scores have increased significantly across the four brands (up to 52%), ensuring faster, more reliable user experiences.
- Marketing teams are now able to create pages autonomously–without any dependence on CSR’s IT or development teams.
With clear visibility of the remaining backlog to guide ongoing enhancements and future site improvements, this foundation sets CSR up for continued success and scalable growth throughout Phase 2 and beyond.
Partnering with Aceik gave us the expertise and momentum we were missing. Our teams are now empowered to manage content with ease and focus on delivering better customer experiences across our brands. With a strong foundation now in place, we’re looking forward to what we can achieve together next.
Cameron Webb
Executive GM, Transformation, Technology & Digital
Thank you
Thank you to the CSR project team for allowing us the opportunity to partner with you in bringing csr.com.au, csr.co.nz, gyprock.com.au, and pghbricks.com.au to life!
